The correlation between Stock Market performance and the Customer Experience Index.
Forrester Research recently updated the source data and reanalyzed the findings found in the correlation between their Customer Experience Index (CxPi) rankings and stock market performance.
It’s worth bearing in mind that this is simply a correlation. Any good statistician knows that correlations don’t infer causality. What the graph does demonstrate so well is that the core belief that
Organisations that treat their customers well, are more likely to be successful.
This may seem like common sense. However, in these times of economic hardship when organisations are frequently looking to cut costs, how many prioritize their customer experience?
Read the original Forrestor post here
By COLIN SHAW | Published: JULY 16, 2010