by podcast | Apr 7, 2018 | The Intuitive Customer Podcast - CX Podcasts
Why do customers ask for multiple competitive quotes? When they get them how do they decide what to buy? Customers have a natural tendency to avoid extremes. How can you use this to your...
by podcast | Mar 31, 2018 | The Intuitive Customer Podcast - CX Podcasts
Every business wants loyal customers, but what does it really mean? Why do organizations get confused between inertia and customer loyalty? How can you truly gain loyal...
by podcast | Mar 24, 2018 | The Intuitive Customer Podcast - CX Podcasts
Customers will fight harder to keep what they have than they will to gain new things. This is called Loss Aversion and it’s a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a customer...
by podcast | Mar 17, 2018 | The Intuitive Customer Podcast - CX Podcasts
Too many organizations don’t know what customers really want! They blindly undertake research and then wonder why the rest of the organization ignores it. Colin Shaw & Professor Ryan Hamilton discuss why this is the case and what organizations should be...
by podcast | Mar 10, 2018 | The Intuitive Customer Podcast - CX Podcasts
Diminishing Sensitivity is part of Prospect Theory. This refers to customer sensitivity to further changes based on where they have started. What are the implications for business, customer experience and designing and delivering...
