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How Do Customers Make Complex Decisions?

How Do Customers Make Complex Decisions?

by podcast | Apr 28, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Professor Ryan Hamilton discuss how customers make complex decisions, even when they don’t really understand what they are doing or how they can make a decision. Find out what you can do to understand this and what you can do to design a great...
How Do Customers Make Complex Decisions?

The Rubicon Model and How To Use It To Your Advantage

by podcast | Apr 21, 2018 | The Intuitive Customer Podcast - CX Podcasts

Once customers move from planning to implementation, they pass across a metaphorical Rubicon. People justify their thinking and it is then difficult to change their decisions. How do you recognize this and what can you...
How Do Customers Make Complex Decisions?

Facebook mistakes: What can we learn?

by podcast | Apr 18, 2018 | The Intuitive Customer Podcast - CX Podcasts

Facebook is a glimpse into the future for most businesses. Colin Shaw and Professor Ryan Hamilton discuss the recent controversy and the implications. What can we learn from the Facebook scandal? What are they doing with data? What action should we be...
How Do Customers Make Complex Decisions?

Why Am I Getting So Many Customer Complaints?

by podcast | Apr 14, 2018 | The Intuitive Customer Podcast - CX Podcasts

Why are you getting so many complaints? What are the hidden reasons customers complain? How can you identify what the hidden reasons are and reduce the number of complaints you...
How Do Customers Make Complex Decisions?

Why Do Customers Ask For Competitive Quotes?

by podcast | Apr 7, 2018 | The Intuitive Customer Podcast - CX Podcasts

Why do customers ask for multiple competitive quotes? When they get them how do they decide what to buy? Customers have a natural tendency to avoid extremes. How can you use this to your...
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