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The Rubicon Model and How To Use It To Your Advantage

The Rubicon Model and How To Use It To Your Advantage

by podcast | Apr 21, 2018 | The Intuitive Customer Podcast - CX Podcasts

Once customers move from planning to implementation, they pass across a metaphorical Rubicon. People justify their thinking and it is then difficult to change their decisions. How do you recognize this and what can you...
The Rubicon Model and How To Use It To Your Advantage

Facebook mistakes: What can we learn?

by podcast | Apr 18, 2018 | The Intuitive Customer Podcast - CX Podcasts

Facebook is a glimpse into the future for most businesses. Colin Shaw and Professor Ryan Hamilton discuss the recent controversy and the implications. What can we learn from the Facebook scandal? What are they doing with data? What action should we be...
The Rubicon Model and How To Use It To Your Advantage

Why Am I Getting So Many Customer Complaints?

by podcast | Apr 14, 2018 | The Intuitive Customer Podcast - CX Podcasts

Why are you getting so many complaints? What are the hidden reasons customers complain? How can you identify what the hidden reasons are and reduce the number of complaints you...
The Rubicon Model and How To Use It To Your Advantage

Why Do Customers Ask For Competitive Quotes?

by podcast | Apr 7, 2018 | The Intuitive Customer Podcast - CX Podcasts

Why do customers ask for multiple competitive quotes? When they get them how do they decide what to buy? Customers have a natural tendency to avoid extremes. How can you use this to your...
The Rubicon Model and How To Use It To Your Advantage

What Really Is Customer Loyalty?

by podcast | Mar 31, 2018 | The Intuitive Customer Podcast - CX Podcasts

Every business wants loyal customers, but what does it really mean? Why do organizations get confused between inertia and customer loyalty? How can you truly gain loyal...
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