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Understanding the Rules of Customer Decision Making

Understanding the Rules of Customer Decision Making

by podcast | Aug 18, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Prof. Ryan Hamilton discuss how to understand the rules of customer decision making. If you don’t know how customers make decisions you cannot influence them to best effect. Explore the decision-making process and listen for actionable advice you...
Why Most Segmentation Is Wrong

Why Most Segmentation Is Wrong

by podcast | Aug 11, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Prof. Ryan Hamilton explore customer segmentation strategies. It’s amazing that most organization’s segmentation is so basic. In today’s new world, segmenting your customers is going to be a key to success, especially with AI on the...
Why Most Segmentation Is Wrong

Why Customer Experience Programs Fail

by podcast | Aug 4, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Prof. Ryan Hamilton discuss why customer experience programs fail. The episode explores the key issues and why too many CX programs fail to get results. Colin has led hundreds of successful programs and understands the key issues to avoid. Listen for...
Why Most Segmentation Is Wrong

Are You Using This Communication Tool To Best Effect?

by podcast | Jul 28, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Prof. Ryan Hamilton explore how positioning your message is critical in communications from a leadership and marketing perspective. How is this best achieved? Listen to Colin & Ryan debate this and get tips of what you can...
Why Most Segmentation Is Wrong

Why Do Customer Emotions Matter?

by podcast | Jul 21, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Prof. Ryan Hamilton discuss how emotions drive customer behavior. So, what is an emotion? How are they evoked? How can you deliberately evoke a customer’s emotions? How is an emotion different to a mood and what you should do about...
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