by podcast | May 19, 2018 | The Intuitive Customer Podcast - CX Podcasts
How should I set the price for my product or service? Colin Shaw and Professor Ryan Hamilton discuss how customers separate money into different mental accounts based on many subjective criteria. What does this mean for your pricing...
by podcast | May 12, 2018 | The Intuitive Customer Podcast - CX Podcasts
How can we guide our customer’s decision-making through the menu of options we provide? How can you structure your offering to make it most attractive to...
by podcast | Apr 28, 2018 | The Intuitive Customer Podcast - CX Podcasts
Colin Shaw and Professor Ryan Hamilton discuss how customers make complex decisions, even when they don’t really understand what they are doing or how they can make a decision. Find out what you can do to understand this and what you can do to design a great...
by podcast | Apr 21, 2018 | The Intuitive Customer Podcast - CX Podcasts
Once customers move from planning to implementation, they pass across a metaphorical Rubicon. People justify their thinking and it is then difficult to change their decisions. How do you recognize this and what can you...
by podcast | Apr 18, 2018 | The Intuitive Customer Podcast - CX Podcasts
Facebook is a glimpse into the future for most businesses. Colin Shaw and Professor Ryan Hamilton discuss the recent controversy and the implications. What can we learn from the Facebook scandal? What are they doing with data? What action should we be...
