Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the power of...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy Over the past thirty years, most customer-related research has focused almost entirely on the cognitive, rational, and functional elements of decision-making. Why? Well, researchers are...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy A press contact, working on a client assignment, recently approached me with a fairly conventional statement and question: There’s a focus on low pricing and functional quality that exists...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy A press contact, working on a client assignment, recently approached me with a fairly conventional statement and question: There’s a focus on low pricing and functional quality that exists...
Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer...