by Michael Lowenstein | Mar 11, 2016 | Blogs, Customer Research
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the power of...
by Michael Lowenstein | Mar 7, 2016 | Blogs, Customer Experience, Customer Research
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy Over the past thirty years, most customer-related research has focused almost entirely on the cognitive, rational, and functional elements of decision-making. Why? Well, researchers are...
by Michael Lowenstein | Mar 4, 2016 | Blogs, Thought Leadership
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy A press contact, working on a client assignment, recently approached me with a fairly conventional statement and question: There’s a focus on low pricing and functional quality that exists...
by Michael Lowenstein | Mar 4, 2016 | Blogs
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy A press contact, working on a client assignment, recently approached me with a fairly conventional statement and question: There’s a focus on low pricing and functional quality that exists...
by Michael Lowenstein | Mar 1, 2016 | Blogs
Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer...
