Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy A recent article by a major employee research and engagement consulting organization led with the above headline. They were reporting on results of their national workforce tracking poll,...
Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy Francis Bacon said that knowledge is power. Nowhere is that saying more true than in compiling and applying customer information. An effective, strategic use of customer information...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy Seemingly forever, marketers and researchers have been trying to identify stable and predictable links between what consumers say about product and service experiences, what they mean, i.e....
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or...
