Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy As customers in all b2b and b2c sectors steadily become more actively digitized in their daily lives, companies are having to respond, and hopefully stay ahead, in the race to build...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value....
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy We think so. And, building on recently completed, groundbreaking employee ambassadorship research which supports our perspective, we’re convinced of it. Employees are the common...
Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy Baseball great Yogi Berra has been quoted as saying “When you come to a fork in the road, take it.” He also said “If you don’t know where you are going, you might wind up someplace else.”...
