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Let’s Be Honest, Marketing is Inherently Unethical. Should We Change Our Ways?

Let’s Be Honest, Marketing is Inherently Unethical. Should We Change Our Ways?

by Colin Shaw | Sep 12, 2024 | Blogs

Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast:   Have you ever had a moment where you wonder if you should be doing what you are doing? Recently, I...
Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

by Colin Shaw | Sep 7, 2024 | The Intuitive Customer Podcast - CX Podcasts

In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We...
This is Why You Can’t Walk in the Customer’s Shoes, So Stop Trying.

This is Why You Can’t Walk in the Customer’s Shoes, So Stop Trying.

by Colin Shaw | Sep 5, 2024 | Blogs

Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast:   We often talk about empathy regarding Customer Experience Management. But have we challenged what...
Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

Is Empathy Over-Hyped? What is Its Role? Why Bother?

by Colin Shaw | Aug 31, 2024 | The Intuitive Customer Podcast - CX Podcasts

In this episode, we dive deep into the concept of empathy and its significance in Customer Experience Management. We challenge common perceptions of empathy, explore its connection to emotional intelligence, and examine how both concepts can enhance your experience...
5 Rules for Proactively Firing Customers to Increase Profit

5 Rules for Proactively Firing Customers to Increase Profit

by Colin Shaw | Aug 29, 2024 | Blogs

Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast:   It might seem counterintuitive to your bottom line and the concept of customer-centricity, but the...
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