by Colin Shaw | Feb 27, 2020 | Blogs
The wealth of information within academia and doesn’t get used by business is amazing. I blame their naming. Academics have great information, but a terrible naming skills. Take Hyperbolic Discounting (please!), a significant psychological concept that plays...
by Colin Shaw | Feb 20, 2020 | Blogs
We recently learned about the inventor of the hashtag Chris Messina’s concept of Conversational Commerce and how it has changed the way brands interact with their customers on social media platforms. Today we will learn about how this relationship will continue to...
by Colin Shaw | Feb 17, 2020 | Blogs
Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. To understand how it requires a better understanding of what the inventor of the hashtag Chris Messina’s calls...
by Colin Shaw | Feb 10, 2020 | Blogs
Beyond Philosophy did research late last year with our clients and within the marketplace to sort out what business wants in the next decade. The results showed the mantra in business today is growth. However, defining business growth is essential here because it will...
by Colin Shaw | Feb 6, 2020 | Blogs
How you present information often influences your audience to perceive it differently. In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Nonetheless, it does,...
