by Colin Shaw | Jun 11, 2020 | Blogs
We do a lot of waiting in our lives. We wait to get on a plane, for our drink at a coffee shop, and on the phone to talk to “the next available representative.” Sometimes we don’t mind waiting at all; sometimes we mind very much. Your customers...
by Colin Shaw | Jun 4, 2020 | Blogs
In our last issue of Why Customers Buy, we discussed how doing things differently than your competition could be the most reliable path to success for your brand. Today, we are going to discuss in more detail why this works and what you can do to implement these...
by Colin Shaw | May 28, 2020 | Blogs
It seems logical to do what everyone else is doing successfully when you get into business. It makes no sense at all to do it differently, does it? It won’t be good for your career, your team, or your bottom line. So why is it that doing something different does...
by Colin Shaw | May 21, 2020 | Blogs
The world is somewhat depressing at the moment, but every cloud has a silver lining. On a recent podcast, we discussed how the silver lining about the pandemic is that we are already used to behaving differently as customers. When people come out of the pandemic, it...
by Colin Shaw | May 14, 2020 | Blogs
Influence and persuasion are critical skills for salespeople. However, they are also crucial for fostering customer-driven growth in your organization. In this issue of Why Customers Buy, we are going to discuss the six fundamental principles of how to influence...
