by Colin Shaw | Jun 9, 2010 | Expert's Insights, Market Research
Analyzing the Top 10 Global brands for online buzz…. Author: Colin Shaw Just because your brand is famous worldwide, doesn’t mean its famous on the world wide web. Buzz around brands online is traditionally spurred by real world events and their behaviour...
by Colin Shaw | Jun 8, 2010 | Market Research
Can Customer Loyalty make your business recession proof….. “Do more, with less” That’s the message from the latest Nielsen report on consumer spending. As the recession continues to trouble consumers, they are changing their spending patterns to compensate....
by Colin Shaw | Jun 7, 2010 | Customer Behaviour, Market Research
Tapping into Media Consumption changes… Author: Colin Shaw Changes in media consumption throughout the years has created and destroyed industries. The creation of telecommunications allowed organisations to speak to their consumers, partners and suppliers across...
by Colin Shaw | Jun 4, 2010 | Market Research, Social Media
Author: Colin Shaw Friendships online are more than just connections, they are data points. Image: Bloomsburg Business week As with all forms of data, friendships and online relationships can be quantified, studied and analysed. Stephen Baker over at Business Week has...
by Colin Shaw | Jun 4, 2010 | Customer Experience, Customer Service, Thought Leadership
Thought Leadership, the Customer Experience, and you in 2010…. Author: Colin Shaw It’s 2010 and some people are still yet to understand the impact of the internet. I still see organisations behaving like they are still in the 20th Century. The brands that are...