by Colin Shaw | May 27, 2010 | Expert's Insights, Social Media
Twitters Ad Platform: opportunities for brands….. Author: Colin Shaw Twitter’s Ad Platform is yet to see any brands provide successful case studies or famous campaigns, so what is the future of the platform and what opportunities are there for brands? Although...
by Colin Shaw | May 27, 2010 | Customer Experience, Market Research
Customer Experience Correlations: The Stock Market…. Author: Colin Shaw How can you quantify the customer experience: can you show effective ROI? Harley Manning’s comments on his Forrestor blog about a study that researched if there was a correlation between...
by Colin Shaw | May 24, 2010 | Customer Experience
Zappos loses $1.6 million due to pricing mistake, honors all sales… Author: Colin Shaw Pricing errors online are usually honored by companies, but everyone was suprised to see 6pm honor this pricing error. 6pm.com, a Zappos sister site, made a grave error on...
by Colin Shaw | May 21, 2010 | Customer Behaviour, Customer Experience, Customer Service, Social Media
On hold for a Customer Service Representative? That’s so 2009….. “Never wait on hold again” That’s the promise of LucyPhone.com. The startup offers you a service that turns the tables on customer service representatives, and puts them on hold. CNN estimates that...
by Colin Shaw | May 19, 2010 | Customer Experience, Market Research
Designing your customer experience to evoke nostalgia…. Author: Colin Shaw A recent study has found that customers prefer nostalgic products when they are feeling left out, or are missing a feeling of belonging. Science Daily reports on the study that “when...
