Thought Leadership, the Customer Experience, and you in 2010…. Author: Colin Shaw It’s 2010 and some people are still yet to understand the impact of the internet. I still see organisations behaving like they are still in the 20th Century. The brands that are...
Author: Colin Shaw This popped up in my RSS reader this morning. Infographics are all the rage at the moment on the blogosphere, and it was good to see one that related to customer service, in particular how putting customers on hold influences customer retention....
Starbucks continues to lead in the Social Media space…… Starbucks continues to excel at providing a great brand experience online with a report that it is the most popular brand in the U.S. within social media sites. Although it may not have the most...
Making your Customer Service social….. Author: Colin Shaw Social Media extends beyond PR – how can it influence your customer service strategy? There is a great post on Mashable covering 5 steps to taking your Customer Service social. If you’re a regular reader...
social media to improve your B2B ….. Author: Colin Shaw Can you have a conversation with a business? Although Social Media seems a natural fit for B2C marketing, as its about having a conversation with your customers, do the same rules apply for B2B marketing?...
