by Colin Shaw | Sep 14, 2010 | Market Research, Social Media
Does your brand offer an online experience within the social entertainment space!!! Nielsen have published another insight into Americans online behaviour, with some the focus on social entertainment. From the graphic you can see that Americans are spending nearly a...
by Colin Shaw | Sep 13, 2010 | Customer Behaviour, Customer Experience, Market Research
A Baby Boomer customer experience!!! Author: Colin Shaw I’m a baby boomer and don’t forget me. I’ve just dug out this post from Nielsen regarding the importance of the so-called ‘Baby Boomers’ and how they are breaking their traditional consumer conventions. This...
by Colin Shaw | Sep 6, 2010 | Customer Experience, Social Media
Facebook Places – an opportunity for a customer experience? Author: Colin Shaw The rise of geo-location services, culminating in the release of Facebook Places, has led me to ask one key question – is there an opportunity for organisations to extend their customer...
by Colin Shaw | Sep 4, 2010 | Customer Experience, Expert's Insights, Thought Leadership
Emotional rooms, Emotional brands, Emotional customer experiences!!! Author: Colin Shaw The prolific Seth Godin has written a brilliant post on how we seek out emotions in our daily lives. Occasionally we encounter emotions at random. More often, we have no choice,...
by Colin Shaw | Sep 3, 2010 | Customer Experience, Expert's Insights
Help Chat Boxes – Advice for your online customer experience Author: Colin Shaw Trying to move customers through your customer service journey can be treacherous endeavour, but lending a helping hand is always a good thing right? Well, it may be wrong. According to...
