What’s the tone of your customer experience?

What’s the tone of your customer experience…. Author: Colin Shaw Alex Lickerman, M.D. has written a great piece on The Importance of Tone over at Psychology Today. The tone your organisation communicates can be vital at all levels of the customer experience....

The Subconscious Customer Experience

Nielsen have got a great write up of how Measuring the Buying Brain can aid organisations in shaping experiences to maximise their chances with customers. Author: Colin Shaw Nielsen have got a great write up of how Measuring the Buying Brain can aid organisations in...