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How to Measure the Hidden Impact on ROI of Evoking Customer Emotions

How to Measure the Hidden Impact on ROI of Evoking Customer Emotions

by Colin Shaw | Mar 2, 2024 | The Intuitive Customer Podcast - CX Podcasts

A hidden impact exists regarding your experience management return on investment (ROI). It is often overlooked because it lurks between a specific moment in a customer process and the behavior resulting from it. However, uncovering and understanding this hidden impact...
Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

by Colin Shaw | Feb 29, 2024 | Blogs

Learn more about Colin Shaw: Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: I am excited. My wife and I are going on a cruise to India. It’s a big splurge for us, and we look...
How to Measure the Hidden Impact on ROI of Evoking Customer Emotions

Psychology of Buying: Why ‘Mental Accounting’ is Critical to the Decision to Buy

by Colin Shaw | Feb 24, 2024 | The Intuitive Customer Podcast - CX Podcasts

  Have you ever noticed that spending cash is harder than using a credit card? You are not imagining things. Different payment methods carry varying degrees of discomfort when used. Cash tends to have the most painful impact, followed by checks. Credit cards...
The Ethical Compass: 5 Rules on Navigating Business Ethics from Academia

The Ethical Compass: 5 Rules on Navigating Business Ethics from Academia

by Colin Shaw | Feb 22, 2024 | Blogs

Learn more about Colin Shaw: Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Ethics can be a tough thing to think about. It’s abstract, making it difficult to learn or discuss....
How to Measure the Hidden Impact on ROI of Evoking Customer Emotions

The Ethical Roadmap: 5 Rules for Business Ethics from Academia

by Colin Shaw | Feb 17, 2024 | The Intuitive Customer Podcast - CX Podcasts

  Exploring ethics is challenging. Given its abstract nature, it is a tough subject for learning and discussion. That said, we never falter in the face of a challenge. We developed five principles of professional ethics we believe are vital to revisit...
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