by Colin Shaw | Mar 27, 2014 | Expert's Insights
Mattel announced that they are launching a new “Chief Inspiration Officer” Entrepreneur Barbie in June as part of their “I Can Be” career line of the popular doll. The toymaker says that she will be a reflection of our times. She will be wearing a black and pink shift...
by Colin Shaw | Mar 25, 2014 | Customer Experience, Customer Retention, Customer Satisfaction
As I line up to board the Delta flight from my home town of Sarasota, FL the announcement is made for all Diamond, Gold & Silver Customers to please board. At this point 75% of the people move towards the gate! It is crazy and something has to change. Well it has....
by Colin Shaw | Mar 13, 2014 | Experience Design
In a move that I can only describe as genius, Olive Garden restaurants and My Gym children’s fitness centers partnered to give weary parents free babysitting and a well-deserved night out on February 7th 2014. Olive Garden, a restaurant chain that has struggled in...
by Colin Shaw | Mar 12, 2014 | Customer Experience, Customer Loyalty
Fortune recently released their list of the 50 “ World’s Most Admired Companies” and on it, Microsoft Slips to 24 from 17th just last year. Honestly I am not surprised by this downward trend. I am part of Microsoft’s problem. I don’t admire Microsoft, but I do admire...
by Colin Shaw | Mar 10, 2014 | Customer Emotions
Fourth quarter sales were down for Target following the data breach that compromised the personal information and credit card information of 110 million shoppers last December during the height of the holiday shopping season. Some might say the sales were down because...