by Colin Shaw | Jun 16, 2014 | Blogs, Customer Behaviour, Customer Service
All of us want to create memorable experiences for our customers to foster an environment of customer loyalty and retention. But what do you do if you have unwittingly created impediments that prevent your customers from remembering key events in the experience? One...
by Colin Shaw | Jun 12, 2014 | Social Media
A couple of years ago, the term showrooming was coined to describe the activity of some shoppers who would go to a store to look at a product and then use their mobile device to buy the product online. But today, a new trend called reverse showrooming is emerging,...
by Colin Shaw | Jun 11, 2014 | Customer Emotions
According to a recent study published in the Journal of Consumer Psychology, people are more emotional under bright lights. So depending on what you are going for in your retail customer experience, a rational decision or an emotional one, you need to adjust your...
by Colin Shaw | Jun 10, 2014 | Blogs, Customer Experience, Customer Satisfaction, Customer Service, Social Media
This post was originally published at http://customerthink.com/study-social-customer-service-not-the-answer-to-consumer-satisfaction/ on May 15, 2014. A new US study by Parature (recently acquired by Microsoft) found social media not a significant factor in customer...
by Colin Shaw | Jun 9, 2014 | Customer Behaviour, Customer Emotions
When it comes to online purchases, most organizations want to know what are the key factors to having a good user experience. According to an infographic by Vouchercloud that appeared on Fooyoh.com, there are a lot at factors at work before any purchase is made from a...