by Colin Shaw | Mar 23, 2015 | Blogs, Customer Experience
Over the years, I realized relationships in business mean everything. Whether it’s a new employer or a new Customer, the beginning of a relationship sets the standards for how the two of you will interact moving forward. With so much riding on this new relationship,...
by Colin Shaw | Mar 18, 2015 | Blogs, Customer Experience
How can you increase your sales by 47%? It’s all in the packaging. Gressingham Foods, a pre-packaged food company in the UK, wanted to change their brand image at the store. They were declining as a brand and wanted their image to project “premium but accessible.”...
by Colin Shaw | Mar 16, 2015 | Blogs, Customer Experience
Customer Experience continued to be a dominant business issue throughout the world in 2014. We get many inquiries for our services globally. I worked with clients in more countries than ever before last year, including China, India, and Saudi Arabia to name a few....
by Colin Shaw | Mar 12, 2015 | Blogs, Customer Emotions, Subconscious Experience
I love watching what people, and Customers do. We human’s think we are so clever and sophisticated and yet much of what we do is totally irrational. When I am reviewing an organization’s experience I am on the look out for this type of irrational behavior as this will...
by Colin Shaw | Mar 10, 2015 | Blogs, Customer Retention
Everyone makes mistakes. You charged for the wrong plan on a Customer’s mobile bill or sent an ‘Extra Small’ instead of a Medium on the Jacket a Customer ordered online. More serious mistakes could be that as a Doctor, you misdiagnosed a life threatening condition...
