by Colin Shaw | Aug 18, 2015 | Blogs
I often say people are irrational, but only because they are. We all do irrational things. We like to think we make logical decisions based on rational thinking all the time, but we don’t. The truth is, your mind plays tricks on you every day, and many times, it’s in...
by Colin Shaw | Aug 12, 2015 | Blogs
Should I feel like this? New Research Wouldn’t it be great to know exactly what your Customers were feeling when they experience your products or services? Well, that day has come a bit closer as a new study out of Cornell University discovers that the brain has...
by Colin Shaw | Aug 6, 2015 | Blogs, Employee Experience, Expert's Insights, experts insights, Leadership, Management, Thought Leadership
A definite link exists between Employee Engagement and Customer Experience. In spite of this, many organizations choose to keep their Employee Engagement programs and their Customer Engagement programs separate. However, linking the two areas is key to having success...
by Colin Shaw | Aug 4, 2015 | Blogs
“You can win more friends with your ears than with your mouth. People who feel like they’re being listened to feel accepted and appreciated. They feel like they’re being taken seriously and what they say really matters.” – Harvey Mackay, Sales Expert,...
by Colin Shaw | Jul 30, 2015 | Customer Experience, Customer Loyalty, Customer Satisfaction, Emotional Experience, Experience Design, Uncategorized
Most Customer Experiences are accidents—and unfortunately, they are not always happy ones. Why? Unless a company designs a deliberate experience that puts the Customer first and considers the Customer’s perspective, the message you send to the subconscious is rarely...
