by Colin Shaw | Jun 4, 2010 | Market Research, Social Media
Author: Colin Shaw Friendships online are more than just connections, they are data points. Image: Bloomsburg Business week As with all forms of data, friendships and online relationships can be quantified, studied and analysed. Stephen Baker over at Business Week has...
by Colin Shaw | Jun 2, 2010 | Market Research, Social Media
Starbucks continues to lead in the Social Media space…… Starbucks continues to excel at providing a great brand experience online with a report that it is the most popular brand in the U.S. within social media sites. Although it may not have the most...
by Colin Shaw | Jun 1, 2010 | Customer Service, Social Media
Making your Customer Service social….. Author: Colin Shaw Social Media extends beyond PR – how can it influence your customer service strategy? There is a great post on Mashable covering 5 steps to taking your Customer Service social. If you’re a regular reader...
by Colin Shaw | May 28, 2010 | Customer Experience, Social Media
social media to improve your B2B ….. Author: Colin Shaw Can you have a conversation with a business? Although Social Media seems a natural fit for B2C marketing, as its about having a conversation with your customers, do the same rules apply for B2B marketing?...
by Colin Shaw | May 27, 2010 | Expert's Insights, Social Media
Twitters Ad Platform: opportunities for brands….. Author: Colin Shaw Twitter’s Ad Platform is yet to see any brands provide successful case studies or famous campaigns, so what is the future of the platform and what opportunities are there for brands? Although...
by Colin Shaw | May 21, 2010 | Customer Behaviour, Customer Experience, Customer Service, Social Media
On hold for a Customer Service Representative? That’s so 2009….. “Never wait on hold again” That’s the promise of LucyPhone.com. The startup offers you a service that turns the tables on customer service representatives, and puts them on hold. CNN estimates that...
