by Colin Shaw | Jun 29, 2010 | Customer Behaviour, Customer Experience, Social Media
Pepsi rewards customer loyalty with geo-location based app In 2010 we have begun to see brands take advantage of the opportunities that have arisen with an increasing smartphone audience. Pepsi have announced the release of their geo-location app, Pepsi Loot. The app...
by Colin Shaw | Jun 29, 2010 | Customer Experience, Customer Service, Social Media
Is social media the emphathetic future of the customer experience?…. Over the past few years at Beyond Philosophy we have been banging the drum that social media can provide an effective channel for engaging with your customers at a time when they need it the...
by Colin Shaw | Jun 17, 2010 | Market Research, Social Media
Global time spent on Social Networks increases….. Global traffic to social networks continues to rise at a rapid rate As more and more of your audience spends an increasing amount of time within social networks, what is your organisation doing to capitalise on...
by Colin Shaw | Jun 15, 2010 | Customer Experience, Social Media
Social Media continues to grow Down Under…. Australia continues to catch up with its other English-speaking counterparts with more and more people getting social online. Nielsen reports that social activities online in Australia continue to rise with Twitter...
by Colin Shaw | Jun 11, 2010 | Market Research, Social Media
It’s Friday. The World Cup kicks off today. So I thought I would keep the blog post light, fun and snappy. Over at iStrategy2010.com they have a great infographic summarising what the Fortune 100 are doing in Social Media. Its a great way to quickly see the level of...
by Colin Shaw | Jun 10, 2010 | Market Research, Social Media
Who owns the largest share of voice on Twitter? Which brands are being spoken about the most? Yesterday we looked at the levels of buzz the Top 20 global brands are receiving online. Today, I thought i’d point you towards a blog post by Brian Solis which reports on...
