Singapore Aiport slides towards a memorable Customer Experience….

Sometimes, the best ideas are the simplest ones.

Inside Singapore’s Changi Airport there is a four-storey slide. What on earth is a slide doing in an airport? Simple – it’s putting a bit of fun back into the customer experience. Spend 30SGD within the airport, and in return you get two slide tokens. This is a great way of rewarding customers who would most likely be shopping within the airport anyway, and thus turning an automated and boring time spent waiting around, into a surprising, rewarding and entertaining experience.

Isn’t this a bit exclusive I hear you ask? What if you don’t want to pay for that over-priced cup of coffee? Well, there’s the smaller but free one-and-a-half storey slide for the more frugal airport customers.

When did your organisation put a bit of fun back into your customer experience?


By COLIN SHAW | Published: JULY 14, 2010