Is it right to design your Customer Experience for the few? …
Author: Colin Shaw
The ever brilliant Seth Godin has posted a short note on designing experiences for the few rather than the many:
“Every time you interrupt your prospect or consumer, you better ask, “is it important enough…” Most of the time, it’s not. Most of the time, the interruption is a selfish, misguided effort by a committee that doesn’t get it.”
Are you interrupting your customer experience to speak to a few customers?
Whether its a preventative measure or a potential opportunity – think of the majority of your customers before “snowglobing” their customer experience.
Have a read of Seth’s blog here
By COLIN SHAW | Published: JULY 26, 2010