by Colin Shaw | Jun 9, 2010 | Expert's Insights, Market Research
Analyzing the Top 10 Global brands for online buzz…. Author: Colin Shaw Just because your brand is famous worldwide, doesn’t mean its famous on the world wide web. Buzz around brands online is traditionally spurred by real world events and their behaviour...
by Colin Shaw | May 27, 2010 | Expert's Insights, Social Media
Twitters Ad Platform: opportunities for brands….. Author: Colin Shaw Twitter’s Ad Platform is yet to see any brands provide successful case studies or famous campaigns, so what is the future of the platform and what opportunities are there for brands? Although...
by Colin Shaw | May 14, 2010 | Customer Experience, Expert's Insights
Telling stories through your customer experience….. Author: Colin Shaw Every touchpoint of your organisation, service and brand is an opportunity to tell a story. The story you choose to tell your customers is just as important as your customer experience...
by Colin Shaw | May 10, 2010 | Expert's Insights, Social Media
Author: Colin Shaw Scott Monty, Head of Social Media at Ford, was interviewed at Ford HQ on the influence of social media at Ford. Lee Odden questioned Monty on how Ford has embraced “social”, one of his key quotes for me was how they have listened to customers and...
by Colin Shaw | May 6, 2010 | Expert's Insights, Market Research
A rather smelly Customer Experience…. Author: Colin Shaw Greasy Fish & Chip shops, fresh pine needles or a plasticy manufactured pong. What does your customer experience smell like? Have you included any olfactory forethought when you were designing your...
by Colin Shaw | May 5, 2010 | Expert's Insights, Market Research
Wearable Brain Analyzer – measuring …. Author: Colin Shaw Hitachi are releasing a wearable device that measures brain activity. The wearable encephalometer (a device to monitor a brain) uses far-red light and is set to sell for just over $100,000. The mobility...
