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What makes up the most enjoyable Customer Experiences?

by Colin Shaw | Feb 26, 2014 | Emotional Experience, Experience Design

The Five senses. You have known them since elementary school. Sight, Hearing, Taste, Smell, and Touch. But while you may be aware of them and could list them all on a game show to win a prize, have you ever considered how each of them contributes to each of our...
Our most popular blogs of 2012

Our most popular blogs of 2012

by Colin Shaw | Jan 3, 2013 | Customer Experience, Customer Loyalty, Emotional Experience, Experience Design, Moment Mapping, Telecom

As we look back at the past 12 months, I thought it would be interesting to review our most popular posts of 2012. 1.  The first proved to be very controversial as I was suggesting the end of Customer Experience as a movement: “RIP Customer Experience: Seven reasons...

Disruptive Experience Design: how to design an Experience that disrupts your market

by Colin Shaw | Jul 25, 2012 | Experience Design

In my blog What the heck is Customer Experience Management I emphasised how Customer Experience value comes from designing in a more engaging ‘process of doing business’ (e.g., ‘I use Amazon.com because its such an easy process’) and at a high end how that process can...
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