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Customer Loyalty and Social Media at 30,000 ft: KLM’s Meet and Seat

Customer Loyalty and Social Media at 30,000 ft: KLM’s Meet and Seat

by Colin Shaw | Mar 28, 2012 | Customer Loyalty

We have all wondered “Who is that sitting over there” when we are on flights. Well, it has just been reported by David Meerman Scott in his blog Web Ink Now that KLM will bring a special use of social media to some of its long-haul flights. The idea is that passengers...
Apologizing in a Way That Promotes Customer Loyalty

Apologizing in a Way That Promotes Customer Loyalty

by Colin Shaw | Jan 15, 2012 | Customer Loyalty

American journalist Katie Couric is known as “America’s Sweetheart,” thanks to the co-anchor role she served for 15 years on The Today Show. Yet even Ms. Couric, a woman known for her warm, affable personality admits that “you can’t please everyone, and you can’t make...
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