by Colin Shaw | Dec 19, 2012 | Customer Experience, Customer Loyalty, Customer Satisfaction
I read in a recent article at Inc.com about amazing new research out of Stanf ord and Harvard Business School, which found that concrete goals designed to improve the well-being of others are more likely to lead to happiness for the giver than are acts with large,...
![5 Missed Opportunities to Identify High Value Customers – Virgin Atlantic case study]()
by Colin Shaw | Dec 13, 2012 | Customer Loyalty
I fly a lot. I have Diamond status on the Delta airlines loyalty scheme, the highest you can get. I really fly a lot! On my briefcase and all my bags I have the Delta Diamond tags. This is like wearing a beacon that says ‘this guy flies a lot’! My question is, “When I...
by Colin Shaw | Dec 6, 2012 | Customer Loyalty, Customer Service
As businesses strive for efficiency I often hear the mantra ‘the best service is no service’. On the face of it, this makes sense. If the customer doesn’t have a reason to contact an organization that is good for them and good for the organization, it means there are...
by Colin Shaw | Nov 5, 2012 | Customer Loyalty
According to the Edelman 2012 Trust Barometer the levels of trust with companies has shown a drop from 56 to 53 %. The trust in CEO’s has dropped by 12 points to 38%. I am not surprised by this. It seems that too many companies are prepared to do whatever it takes to...
by Colin Shaw | May 9, 2012 | Customer Loyalty
How many loyalty cards do you have in your wallet? Their purpose is not just for companies to send you irrelevant offers but also so they learn about your shopping habbits – what you like, need and what offers would please you most. Some companies are doing better...
by Colin Shaw | Apr 2, 2012 | Customer Loyalty
More Revenues from Data Usage vs More Customers: Will Telecoms Find the Right Balance. Global mobile broadband traffic grew by 83% in the second half of the year with a CAGR of 234% during 2011 shows an Allot Mobile Trends report. Telecoms are struggling to pay the...
