When household names lie and cheat and the Customer Experience

Customer Are Irrational: Stop fighting it.

My thanks to everyone who attended my session at ‘South By South West’. Great to see so many people there and standing room only! My speech was “Customer Are Irrational: Stop fighting it” Why do people knock wood for luck? Why do people press elevator buttons 20...
When household names lie and cheat and the Customer Experience

Social Search and the Customer Experience

Tech titans like Google, Facebook, and Microsoft are finally catching up to mother nature in the race to create an intuitive social search experience. In our recent book Customer Experience: Future Trends and Insights Palgrave McMillian 2007, we write that technology...