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Why Publicity Stunts Aren’t Always Great for Customer Experience

Why Publicity Stunts Aren’t Always Great for Customer Experience

by Colin Shaw | Jul 16, 2014 | Blogs, Customer Experience

Businesses want to publish their services. They do this via advertising, a traditionally expensive medium no matter which channel you use. But a new channel is emerging that is more affordable: social media influencers. Marketers realize this and have begun to harvest...
Why Publicity Stunts Aren’t Always Great for Customer Experience

Does a Second Language Create a Second Emotional Signature in Your Customer Experience?

by Colin Shaw | Jul 11, 2014 | Blogs, Customer Experience

A recent study out of the Universitat de Pompeu Fabra, Spain, confirms that when a customer interacts with a company in a foreign language, they are more rational than when the customer interacts with a company in their native language, otherwise known as the “Foreign...
CEO’s Advice For the Customer Experience Champion’s Role

CEO’s Advice For the Customer Experience Champion’s Role

by Colin Shaw | Jul 3, 2014 | Blogs, Customer Experience

PetSmart recently announced the appointment of Phil Bowman as the new EVP of Customer Experience. PetSmart President and CEO, David Lenhardt was thrilled to get him for this newly created position. The appointment of Bowman was announced this past May, along with the...

7 Signs That Your Executive Team is Not on Board with Your Customer Experience Agenda

by Colin Shaw | Jul 1, 2014 | Blogs, Customer Experience, Thought Leadership

I know that CEOs and their executive teams are busy people. They have a lot of priorities and considerations that go into being in charge of a company. Getting their time and attention can be a challenge for anyone in the organization. But difficult or not, getting...
Didn’t Believe Amazon Was Customer Centric Before? You Will Now

Didn’t Believe Amazon Was Customer Centric Before? You Will Now

by Colin Shaw | Jun 25, 2014 | Blogs, Customer Experience

Amazon has been making some groundbreaking moves in customer experience design in the past few months that are truly remarkable. Even though they were already top rated for their customer experience, they are not content to stop where they are. They are always...

Study: Social Customer Service NOT the Answer to Consumer Satisfaction

by Colin Shaw | Jun 10, 2014 | Blogs, Customer Experience, Customer Satisfaction, Customer Service, Social Media

This post was originally published at http://customerthink.com/study-social-customer-service-not-the-answer-to-consumer-satisfaction/ on May 15, 2014. A new US study by Parature (recently acquired by Microsoft) found social media not a significant factor in customer...
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