by Colin Shaw | Jun 24, 2014 | Blogs, Customer Engagement, Social Media
Social media has emerged as the newest marketing channel for businesses in the past few years. It transformed the way many brands market and how they respond to consumers. But I wonder is it working and do people really engage with it? Forrester’s blogger, Nick Elliot...
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by Colin Shaw | Apr 16, 2014 | Customer Engagement
I am a technology geek. I love social media and I’m always using it but here is the strange thing – I am 56 years of age, so I guess I am unusual, or that’s what my adult kids tell me! Why do I tell you this? When I started to look back on the evolution of...
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by Colin Shaw | Feb 24, 2014 | Customer Engagement, Customer Experience
My Facebook feed was stacked over the last few weeks with all the ‘Look Back’ videos that celebrated Facebook’s 10-year anniversary. One thing all these videos had in common is that they created stories from unrelated posts and photos that tell the story of people’s...
by Colin Shaw | Jan 31, 2013 | Customer Engagement, Customer Experience
For the New Year we thought we’d give you access to some of the key videos we have found on Customer Experience Management. Number 1: The Piano Stairs and the Fun Principle This is a great Video that demonstrates the Fun Principle. If you have ever wanted to seek...
by Colin Shaw | Jun 1, 2012 | Customer Engagement
Two recent articles point to a new development now being pioneered in the USA… in local government no less. Customer experience is being applied to the budgeting process. National Public Radio profiled how a “Chicago ward gives power to the people”. Similarly, The New...
