by Colin Shaw | Jul 6, 2010 | Customer Behaviour, Expert's Insights
The rise of Collaborative Consumption As we move further and further into an inter-connected world, consumer behaviour is changing faster than most organisations can keep up with. The changes brought on by an interconnected world has maximised consumer power, allowing...
by Colin Shaw | Jul 5, 2010 | Customer Behaviour, Customer Experience, Social Media
The Break Up between the advertiser and the customer…. The Break-Up’ is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she...
by Colin Shaw | Jun 29, 2010 | Customer Behaviour, Customer Experience, Social Media
Pepsi rewards customer loyalty with geo-location based app In 2010 we have begun to see brands take advantage of the opportunities that have arisen with an increasing smartphone audience. Pepsi have announced the release of their geo-location app, Pepsi Loot. The app...
by Colin Shaw | Jun 7, 2010 | Customer Behaviour, Market Research
Tapping into Media Consumption changes… Author: Colin Shaw Changes in media consumption throughout the years has created and destroyed industries. The creation of telecommunications allowed organisations to speak to their consumers, partners and suppliers across...
by Colin Shaw | May 21, 2010 | Customer Behaviour, Customer Experience, Customer Service, Social Media
On hold for a Customer Service Representative? That’s so 2009….. “Never wait on hold again” That’s the promise of LucyPhone.com. The startup offers you a service that turns the tables on customer service representatives, and puts them on hold. CNN estimates that...
by Colin Shaw | May 7, 2010 | Customer Behaviour, Market Research
Convincing your abstract thinking customers by giving them mixed emotions… Author: Colin Shaw Abstract thinkers may take a bit more convincing than the average consumer, however there is a workaround. A new study publish in the Journal for Consumer Research...
