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Tesco reaps benefits of Customer Loyalty

by Colin Shaw | Jan 20, 2011 | Customer Behaviour, Market Research

Tesco has begun on its road to recovery from the recession Author: Colin Shaw   Tesco has begun on its road to recovery from the recession reporting a 5% profit increase. A mixture of low prices, a great CRM program with Tesco Clubcard and a consistently positive...

Social Gaming continues to rise

by Colin Shaw | Jan 17, 2011 | Customer Behaviour, Market Research

Social gaming has emerged as one of the fastest growing industries!!!! Author: Colin Shaw Social gaming has emerged as one of the fastest growing industries in recent years. According to recently published research, 56 million americans are now playing social games...

Lessons from the Milgram Experiment

by Colin Shaw | Jan 7, 2011 | Customer Behaviour, Expert's Insights

Team adversely affecting your Customer Experience!! Author: Qaalfa Dibeehi & Colin Shaw Is the obedience of your team adversely affecting your Customer Experience? These videos are both fascinating and horrifying and have some salutary lessons for improving the...

The Emotional Customer Experience of Health Insurers: USA vs UK

by Colin Shaw | Sep 24, 2010 | Customer Behaviour, Expert's Insights

Companies are in a constant attempt to differentiate in order to acquire and retain customers!! Authors: Qaalfa Dibeehi and Kalina Janevska UK private insurers can be considered to be in the non-enviable position of competing with an opponent such as the government...

The Customer Experience around Social Commerce

by Colin Shaw | Sep 22, 2010 | Customer Behaviour, Expert's Insights, Social Media

Author: Colin Shaw We’ve seen it coming over the past few years, but it appears that social commerce has finally arrived. Fast Company have written a great post on the rise of social commerce, an area that we believe is another key channel opening up for organisations...

A Baby Boomer customer experience

by Colin Shaw | Sep 13, 2010 | Customer Behaviour, Customer Experience, Market Research

A Baby Boomer customer experience!!! Author: Colin Shaw I’m a baby boomer and don’t forget me. I’ve just dug out this post from Nielsen regarding the importance of the so-called ‘Baby Boomers’ and how they are breaking their traditional consumer conventions. This...
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