A strange thing about corporate life is that after you get your annual spending budget approved for your department, you often still have to get approval to spend it. I have plenty of experience with this inefficient exercise in my career, and I thought I might have some things to share with all of you to get those necessary approvals.
In our recent podcast, Context is King!, we discussed framing and perspective’s importance. This exercise is an excellent example of these concepts. Convincing other people in your organization to let you spend money on Customer Experience improvements is essential to leading this effort at your organization.
Essentially, you are convincing people to commit resources to change, which is not easy for many organizations. Therefore, we will look at how to create a case for change
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