Change is hard. So, when you have to make changes in your organization, you face many challenges. However, we have a secret superpower you can unlock to help you: Influence.
On a recent podcast, we hosted writer, teacher, researcher, and Climate philanthropist Zoe Chance, Ph.D., author of Influence is your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Chance is an assistant professor of marketing at the Yale School of Management, where she teaches the most popular course, “Mastering Influence and Persuasion.” Her research on influence has been published in top academic journals and often garners the attention of global media outlets. Her website, zoechance.com, also has numerous content resources regarding using interpersonal influence for a positive impact. In addition, half of the profits from her book go to 350.org, a global network of climate activists seeking change through the power of ordinary people.
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