We’ve all had experiences where we can anticipate what’s coming. So, today we are going to talk about intuition. But you knew that already, didn’t you?
Intuition might be more valued in business than analysis. Many of us want a quick answer we can trust from somebody who would know. Some proponents of intuition suggest that we should rely on our intuition more, that our guts are very wise, and that our lizard brain is very well attuned to what’s happening. Malcolm Gladwell’s book Blink made this argument.
Unfortunately, it’s not that simple. We should not trust our intuition; it’s not always right, only sometimes.
The economic psychologist Robin Hogarth has researched intuition for four decades. He’s posted many videos and written several excellent books on the topic, including The Myth of Experience. We discussed his theories and their practical applications on a recent podcast, and I wanted to share them here, too.