One of our podcast listeners has a pickle, which, for those unfamiliar with it, is our term for a business problem. Our listener did their research, which gave them projected sales that made them proceed with their product launch. However, the sales after the launch haven’t been what the study predicted. Understandably, they want to know why. So, I figured we would also discuss our thoughts here since some of you had a similar problem.
My first reaction has two broad strokes to it:
- It could be that the research was wrong, giving our listeners correct but irrelevant answers.
- It could be that the customers thought they wanted it, but once they had that opportunity, they didn’t really want it.
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