Your brand is in a relationship with your customers. Like any relationship, some of them are healthy while others are not. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers.
We all have relationships with brands. It’s interesting how we perceive brands, which are, at their core, a series of legalistic trademarks that companies have. Nevertheless, we treat them as if they’re an entity, almost human-like, and we form something close to a personal connection with them.
Brands have a type of corporate structure with trademarks and copyrights. They have colors and taglines, and guidelines for their messaging. However, this part isn’t relevant to customers. What matters is the brand in your customers’ minds, memories, thoughts, and emotions. Forming an attachment is vital, here, establishing an Emotional Bank account.
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