Customer strategy results in some interesting questions. Recently, Claire Hillman, a listener (and viewer of our new YouTube channel) asked us one she has been mulling in her strategic planning: Should I move to where my customers are or move them to where I want to be?
It’s an interesting question. My knee-jerk reaction is to say, where they are. It’s a customer-centric answer, and we know how critical customer-centricity is. read more…
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