There is a saying that says, “Imitation is the highest form of flattery,” and it is. However, it is also a losing strategy when you are working at winning over customers from the competition. Finding a way to stand out is the secret to long-term customer strategy success.
Fernando deals with this problem in his business branding and packaging for fast-moving consumer goods and consumer packaged goods (CPG). His clients often want to copy the competition and follow their lead. However, Fernando wanted to distinguish his clients from the competition. We discussed this challenge on a recent podcast; I thought we could cover it here too for those of you with a similar problem.