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How ‘Regret’ is The Most Powerful Tool in a Marketers Armory

How ‘Regret’ is The Most Powerful Tool in a Marketers Armory

by Colin Shaw | Nov 18, 2023 | The Intuitive Customer Podcast - CX Podcasts

  Regret is a powerful emotion. One might not think it has a place in a marketer’s messaging toolbox. However, you might be surprised to learn that in addition to being a powerful emotion, it can also be a powerful tool. The reason we regret things depends on the...
How ‘Regret’ is The Most Powerful Tool in a Marketers Armory

Crucial success factor: 8 ways to get others to sell your product for you

by Colin Shaw | Nov 11, 2023 | The Intuitive Customer Podcast - CX Podcasts

  It’s pickle time again here on the podcast. This time John has a pickle with his new business. He wants to know some ways that he can get other people to help him sell his products and services. We knew several ways, eight in fact, and they might help you,...
In the Shadow of a Recession: How Confidence Can Make or Break Your Customer Experience

In the Shadow of a Recession: How Confidence Can Make or Break Your Customer Experience

by Colin Shaw | May 15, 2023 | Blogs

Every time I turn on the news, I hear about the potential of a recession. There seem to be so many conflicting opinions it reminds me of that old joke. ‘What happens when you put ten economists in a room? You’ll get 11 opinions.” Having lived through many...
5 Rules for Ensuring Behavioral Science Works for Your Business

5 Rules for Ensuring Behavioral Science Works for Your Business

by Colin Shaw | Jul 29, 2021 | Blogs

[vc_row][vc_column width=”1/1″][vc_column_text]I write about the behavioral sciences a lot. I advise on some first steps for you to implement strategies based on behavioral science findings. However, I haven’t written about what you should do to make...
7 Books that changed our lives, will they change yours? – Essential summer reading

7 Books that changed our lives, will they change yours? – Essential summer reading

by Colin Shaw | Jul 20, 2021 | Blogs

[vc_row][vc_column][vc_column_text]It’s summer reading season. Today, I will share seven books that are an essential summer read for anyone in business. I hope that these books will make the same impact on you that they did on me. We shared these books on a...
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