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Are You Making The Most Of Scarcity As A Marketing Strategy?

Are You Making The Most Of Scarcity As A Marketing Strategy?

by podcast | Jul 14, 2018 | The Intuitive Customer Podcast - CX Podcasts

We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining...
Are You Making The Most Of Scarcity As A Marketing Strategy?

Understanding Customer Basic Instincts

by podcast | Jul 7, 2018 | The Intuitive Customer Podcast - CX Podcasts

Many drivers of human behavior can be traced back to caveman days. Colin Shaw and Prof. Ryan Hamilton explore what they are, how you can identify them, and what you should do to...
Are You Making The Most Of Scarcity As A Marketing Strategy?

How Small Things Influence Customer Behavior

by podcast | Jun 30, 2018 | The Intuitive Customer Podcast - CX Podcasts

Colin Shaw and Professor Ryan Hamilton discuss non-conscious influences: What are subliminal messages? How do they affect your behavior? Can we use them when building a customer...
Are You Making The Most Of Scarcity As A Marketing Strategy?

Moving Customers From Indifference to Recommendation

by podcast | Jun 23, 2018 | The Intuitive Customer Podcast - CX Podcasts

Are your customers indifferent to you? Colin Shaw and Professor Ryan Hamilton discuss what it means if they are…and how can you move them to recommend...
Are You Making The Most Of Scarcity As A Marketing Strategy?

Why Don’t Customers Buy After They Say They Will?

by podcast | Jun 16, 2018 | The Intuitive Customer Podcast - CX Podcasts

Why do customers tell you they will buy your service, but then don’t? Are they deliberately trying to trick organizations? Colin Shaw and Professor Ryan Hamilton discuss how you can find out what customers really...
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