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A practical guide to Customer Decision Making Podcast

A practical guide to Customer Decision Making Podcast

by podcast | Oct 12, 2019 | The Intuitive Customer Podcast - CX Podcasts

When the Nobel-prize winning economist professor Daniel Kahneman wrote his book Thinking Fast and Slow, he introduced the concept that we had two ways of thinking about things. He named them System 1 and System 2. The two systems work together to help us make...
A practical guide to Customer Decision Making Podcast

Case Study: How RICOH Printers Improved their NPS® by 40 points

by podcast | Oct 5, 2019 | The Intuitive Customer Podcast - CX Podcasts

Case Study: RICOH Printers (Canada) I spend a remarkable amount of time complaining about how organizations get things wrong with Customer Experience. However, not every cause is lost. Some companies get their Customer Experience right, and we can all learn a lot from...
A practical guide to Customer Decision Making Podcast

The Key To Successful Marketing Communications

by podcast | Sep 28, 2019 | The Intuitive Customer Podcast - CX Podcasts

The Key to Successful Marketing Communications There are a lot of people that do not know the difference between Marketing and Advertising. Many people assume they are the same thing, but they are not. Marketing is deciding what you are going to say; Advertising is...
A practical guide to Customer Decision Making Podcast

How To Overcome Organizational Silo’s To Make Progress

by podcast | Sep 21, 2019 | The Intuitive Customer Podcast - CX Podcasts

How To Overcome Organizational Silo’s To Make Progress In The Fellowship of the Ring, Gandalf the wizard calls all the creatures of Middle Earth—the elves, dwarves, men, and hobbits— to a council. Their goal is to determine what to do with the Ring that...
A practical guide to Customer Decision Making Podcast

Is Any Attention Good Attention?

by podcast | Sep 14, 2019 | The Intuitive Customer Podcast - CX Podcasts

I like Oscar Wilde. His best quote is, “There is only one thing in life worse than being talked about, and that is not being talked about.” Of course, there are times when people are talking so bad, one might wonder if it is worse than being ignored. This...
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