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Brand Archetypes: Straightjacket or Springboard for CX?

Brand Archetypes: Straightjacket or Springboard for CX?

by podcast | Sep 20, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer experience. They revisit the origins of archetypes...
Brand Archetypes: Straightjacket or Springboard for CX?

Your Customers are Lazy… and Bored: How to Use That to Your Advantage

by podcast | Aug 30, 2025 | The Intuitive Customer Podcast - CX Podcasts

EPP 409 Your Customers are Lazy… and Bored: How to Use That to Your Advantage Show Notes:  This week on The Intuitive Customer, Colin takes a step back and welcomes guest host Morgan Ward to explore one of psychology’s favourite contradictions: why...
Brand Archetypes: Straightjacket or Springboard for CX?

Why Customer Satisfaction Hasn’t Budged in 30 Years: Two new guest experts tell us why

by podcast | Aug 16, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this milestone episode, The Intuitive Customer undergoes a transformation. Colin Shaw announces a step back from the regular hosting role, prompting a fresh chapter in the podcast’s evolution. Hosts Colin Shaw and Professor Ryan Hamilton introduce two new...
Brand Archetypes: Straightjacket or Springboard for CX?

From Legacy to Loyalty: The Practical CX Playbook That Drives a 90 NPS

by podcast | Aug 2, 2025 | The Intuitive Customer Podcast - CX Podcasts

You can theorise about Customer Experience all day, but gaining a Net Promoter score of 90 is not a theory. It shows a great focus and implementation of Customer Experience. This week, we are exploring how this was achieved with Kamron Kunce, VP of Marketing &...
Brand Archetypes: Straightjacket or Springboard for CX?

How To Make AI Work in the Real World of CX

by podcast | Jul 19, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Colin Shaw speaks with Andy Traba, VP of Product Marketing at NICE, about the company’s new mission: Creating a NiCE World. This isn’t just a rebranding message — it’s a strategic shift toward unified,...
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