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When Rebrands Go Wrong: Lessons for Customer Experience Leaders

When Rebrands Go Wrong: Lessons for Customer Experience Leaders

by podcast | Oct 10, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest host Ben Shaw to explore the high-stakes world of rebranding. From Cracker Barrel’s logo backlash to Jaguar’s radical design overhaul, they unpack what happens when...
When Rebrands Go Wrong: Lessons for Customer Experience Leaders

AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

by podcast | Sep 27, 2025 | The Intuitive Customer Podcast - CX Podcasts

Summary Traditional customer feedback is broken. Post-call surveys and quarterly reports are too slow, cumbersome, and overly focused on the company’s needs rather than the customer’s reality. By the time insights land on a dashboard, the customer has...
When Rebrands Go Wrong: Lessons for Customer Experience Leaders

Brand Archetypes: Straightjacket or Springboard for CX?

by podcast | Sep 20, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer experience. They revisit the origins of archetypes...
When Rebrands Go Wrong: Lessons for Customer Experience Leaders

Your Customers are Lazy… and Bored: How to Use That to Your Advantage

by podcast | Aug 30, 2025 | The Intuitive Customer Podcast - CX Podcasts

EPP 409 Your Customers are Lazy… and Bored: How to Use That to Your Advantage Show Notes:  This week on The Intuitive Customer, Colin takes a step back and welcomes guest host Morgan Ward to explore one of psychology’s favourite contradictions: why...
When Rebrands Go Wrong: Lessons for Customer Experience Leaders

Why Customer Satisfaction Hasn’t Budged in 30 Years: Two new guest experts tell us why

by podcast | Aug 16, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this milestone episode, The Intuitive Customer undergoes a transformation. Colin Shaw announces a step back from the regular hosting role, prompting a fresh chapter in the podcast’s evolution. Hosts Colin Shaw and Professor Ryan Hamilton introduce two new...
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