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The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

by podcast | Jan 3, 2026 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by Ben Shaw, seasoned brand strategist, to unpack the promises and pitfalls of synthetic audiences – AI-driven research used for faster, cheaper market research. Synthetic audiences,...
The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

Are Your Salespeople Sabotaging Your Customer Experience?

by podcast | Dec 20, 2025 | The Intuitive Customer Podcast - CX Podcasts

Sales and Customer Experience—two critical functions that should work together, but too often operate at odds. This week, Colin and Ryan explore how traditional sales tactics can undermine long-term loyalty and create organisational silos. They share personal stories...
The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

The New Currency of Customer Experience: ‘People Like Me’

by podcast | Dec 6, 2025 | The Intuitive Customer Podcast - CX Podcasts

Trust in traditional institutions is eroding. As customers lose faith in advertising, government and even online reviews, they’re turning to voices that feel most relatable: peers and communities. Edelman’s latest Trust Barometer shows the most credible...
The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

Good Friction, Bad Friction: Why a Little Effort Makes Customers Care

by podcast | Nov 22, 2025 | The Intuitive Customer Podcast - CX Podcasts

Episode Overview When everything is one-click easy, do we lose something meaningful? Guest host Dr. Morgan Ward joins Dr. Ryan Hamilton to explore how the right amount of friction in the consumption experience can boost connection, meaning, and long-term use of the...
The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

I Signed a ‘Gag Order’. Here’s What It Taught Me About Organizations

by podcast | Nov 8, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode, Colin Shaw shares a recent personal experience with a major brand that imposed a ‘gag order’ (NDA) after a poor service experience — and how this reflects a deeper organizational issue: silos. Together with Professor Ryan Hamilton, Colin...
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