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The Thrill of the Chase: Why Anticipation Beats Ownership

The Thrill of the Chase: Why Anticipation Beats Ownership

by podcast | Oct 11, 2025 | The Intuitive Customer Podcast - CX Podcasts

Episode Overview Ever buy something you couldn’t wait to get—and then let it sit in the box for days (or weeks)? You’re not alone. Guest host Morgan Ward joins Ryan Hamilton to explore why we often love the pursuit of products more than the possession of...
The Thrill of the Chase: Why Anticipation Beats Ownership

When Rebrands Go Wrong: Lessons for Customer Experience Leaders

by podcast | Oct 10, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest host Ben Shaw to explore the high-stakes world of rebranding. From Cracker Barrel’s logo backlash to Jaguar’s radical design overhaul, they unpack what happens when...
The Thrill of the Chase: Why Anticipation Beats Ownership

AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

by podcast | Sep 27, 2025 | The Intuitive Customer Podcast - CX Podcasts

Summary Traditional customer feedback is broken. Post-call surveys and quarterly reports are too slow, cumbersome, and overly focused on the company’s needs rather than the customer’s reality. By the time insights land on a dashboard, the customer has...
The Thrill of the Chase: Why Anticipation Beats Ownership

Brand Archetypes: Straightjacket or Springboard for CX?

by podcast | Sep 20, 2025 | The Intuitive Customer Podcast - CX Podcasts

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer experience. They revisit the origins of archetypes...
The Thrill of the Chase: Why Anticipation Beats Ownership

Your Customers are Lazy… and Bored: How to Use That to Your Advantage

by podcast | Aug 30, 2025 | The Intuitive Customer Podcast - CX Podcasts

EPP 409 Your Customers are Lazy… and Bored: How to Use That to Your Advantage Show Notes:  This week on The Intuitive Customer, Colin takes a step back and welcomes guest host Morgan Ward to explore one of psychology’s favourite contradictions: why...
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  • The Thrill of the Chase: Why Anticipation Beats Ownership
  • When Rebrands Go Wrong: Lessons for Customer Experience Leaders
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