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How Customers Make Rules for Themselves

How Customers Make Rules for Themselves

by Colin Shaw | Nov 22, 2018 | Blogs, Customer Experience

I have a rule with large purchases; I always sleep on it. I do it to ensure I want to make the purchase and not merely susceptible to a sales technique. Plus, it’s a significant expenditure, and I don’t want to make a mistake. This rule works well for me. Your...
Why Customers Want You To See What They Consume

Why Customers Want You To See What They Consume

by Colin Shaw | Nov 15, 2018 | Blogs, Customer Experience

I just bought a new Mont Blanc pen. I like writing with it. I have a couple more, too; one is a pencil, and the other is a rollerball-type. However, the reality is, I sometimes look at my fancy pen and think, “It’s writing; I could write this stuff with a Bic or a...
Seven Key Strategic Questions Critical to CX That You Must Answer

Seven Key Strategic Questions Critical to CX That You Must Answer

by Colin Shaw | Nov 8, 2018 | Blogs, Customer Experience

I went to Bahrain for the first time recently. I was a keynote speaker there for a Customer Experience conference. I was fascinated by the country. There is a lot of Customer Experience activity happening there. Rami Sweis, the CEO of GolfCX invited me to speak at the...
How to Make Your Customer Experience Convenient

How to Make Your Customer Experience Convenient

by Colin Shaw | Nov 4, 2018 | Blogs, Customer Experience

Convenience has a significant influence on the outcome of your Customer Experience. It is crucial you ensure you are making it as easy as possible for your customers to do business with you. Today, we are going to discuss some areas you can look at to do just that. I...
Why You Must Create and Sustain a Customer-Centric Culture

Why You Must Create and Sustain a Customer-Centric Culture

by Colin Shaw | Oct 25, 2018 | Blogs, Customer Experience

Most companies today know that putting the customer at the heart of everything they do is vital. Doing something about it, however, tends to fall into the unknown category. The fact is, improving your Customer Experience means you must also become more...
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