Are You Ignoring a Key Part of Your Digital Experience?

Are You Ignoring a Key Part of Your Digital Experience?

Think about the last time you shopped online but decided not to buy. Were you just browsing, or was there something about the user experience that made you hesitate? For example, you may have felt frustrated by a complicated process for creating an account, or...
Three Things that Drive Me Mad At Restaurants

Three Things that Drive Me Mad At Restaurants

As I often tell my audiences, I am blessed and cursed. I am cursed with the fact that I can’t have a Customer Experience without analyzing it and defining what they should do differently. But I am also blessed, because my Customer Experience knowledge has fed my...
Why Customer Memories are More Important To Your CX

Why Customer Memories are More Important To Your CX

I enjoy fishing. When I need a new lure, I go to Discount Tackle on First Street in Bradenton, Florida. When I go in, we have a chat and a laugh. However, my great experience is not why I return and drive past six or seven other bait and tackle shops to get to it....