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How to Increase Your Margin. Make Sure Your Pricing is Correct!

How to Increase Your Margin. Make Sure Your Pricing is Correct!

by Colin Shaw | Aug 6, 2021 | Blogs

All businesses must decide how to price their product. For most companies, the pricing process involves determining your costs and marking them up to make enough profit to keep the lights on. However, is there a difference between pricing for service and pricing for a...
5 Rules for Building a Successful Customer Experience Team

5 Rules for Building a Successful Customer Experience Team

by Colin Shaw | Jul 29, 2021 | Blogs

My global Customer Experience consultancy, Beyond Philosophy, has been recognized by Financial Times as one of the leading management consultancy organizations for the past three years. People have asked me how I did it, to which I quickly reply, “loads of...
Is Customer Experience Really The New Marketing? Join the Debate!

Is Customer Experience Really The New Marketing? Join the Debate!

by Colin Shaw | Jul 22, 2021 | Blogs

I have been engaging with Clubhouse, a social networking app where people can chat about shared interests. One of the great things about Clubhouse is you can have exciting debates. For example, one of the recent debates asked the question, is Customer Experience the...
Your Every Move is Being Watched. Why Aren’t You As Scared As I Am?

Your Every Move is Being Watched. Why Aren’t You As Scared As I Am?

by Colin Shaw | Jul 15, 2021 | Blogs

I am learning to play guitar. However, I am not playing guitar for people. So, except for my good lady wife, no one gets to hear my latest Pink Floyd cover. That’s because we do some things in private that we don’t want other people to see.  However, when...
In The News: 3 Stories That Give Insight to Improving Your Customer Experience

In The News: 3 Stories That Give Insight to Improving Your Customer Experience

by Colin Shaw | Jun 25, 2021 | Blogs

What do the European Super League failure, vaccine passports, and businesses trying to dodge taking political sides have in common. They are all part of three news stories that, believe it or not, give you insight into improving your Customer Experience. There are...
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