by Colin Shaw | Mar 3, 2022 | Blogs
It is essential to recognize when your customer decides to buy from you (or doesn’t). Once you identify when that happens, you can design an appropriate environment to get customers to decide to do what you want. This customer decision point reminds me of the...
by Colin Shaw | Feb 24, 2022 | Blogs
One of the most valuable things I have learned in my career is how to work with senior executives. So, I wanted to share with everybody today five rules for successfully engaging with senior executives to enhance your career. I share them because I have also learned...
by Colin Shaw | Feb 17, 2022 | Blogs
My company had a significant birthday this year. Twenty years ago, in January 2002, I established my global Customer Experience consultancy, Beyond Philosophy. This year, the Financial Times recognized us as one of the best management consultancies for the fourth year...
by Colin Shaw | Feb 10, 2022 | Blogs
I am surprised daily about how many organizations can’t articulate how their improvement in various experience measures, like Net Promoter Score®, will benefit the organization. This connection is essential to understand to create a winning customer strategy. ...
by Colin Shaw | Feb 3, 2022 | Blogs
Journey mapping can be a tricky thing for organizations. Organizations often think that doing a journey map of their experience will be the answer to life, the universe, and everything. But it isn’t. If we think about why we do journey mapping, one of the big...
