by Colin Shaw | May 4, 2023 | Blogs
Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I...
by Colin Shaw | Apr 27, 2023 | Blogs
One of our podcast listeners has a pickle, which, for those unfamiliar with it, is our term for a business problem. Our listener did their research, which gave them projected sales that made them proceed with their product launch. However, the sales after the launch...
by Colin Shaw | Apr 20, 2023 | Blogs
I have made many mistakes in my life, I’ll admit. However, mistakes are not all bad. Sure, the mistake part is trouble, but you learn a lot from them. I have made a couple of good calls, too. Starting this newsletter, for one, if, for no other reason than I...
by Colin Shaw | Apr 13, 2023 | Blogs
FOMO, or fear of missing out, is a powerful marketing tool. The acronym denotes how we do things because we are worried about regretting not doing them later. In addition to being the subject of several research projects in psychology, it’s also a powerful...
by Colin Shaw | Mar 30, 2023 | Blogs
A sure way to fail in your efforts to reach your target customers is not to understand how things work where they are. Some hilarious examples are in this article, “11 of the Biggest Brand Blunders.” This lack of understanding can occur domestically or globally, in...
