by Colin Shaw | Aug 26, 2008 | Customer Experience
How do we redesign our Customers Experience to ensure we are evoking positive emotions? This is a question we are being increasingly asked as people realize emotions form a large part of a Customers Experience. To understand and answer this, we need to look at the...
by Colin Shaw | Jul 26, 2008 | Customer Experience
It was my birthday a few months ago, and Lorraine, my wife, brought me a few presents over the internet, using our credit card. As my birthday loomed closer Lorraine started to worry that the presents wouldn’t arrive on time, so she contacted the company to find out...
by Colin Shaw | Jul 24, 2008 | Customer Analysis
As a geek on the Customer Experience I notice all the little things and take great delight in seeing good practice. A few days ago we decided to take members of the London Beyond Philosophy team to Disneyland Paris, as a thank you for all their hard work. On the visit...
by Colin Shaw | Jul 18, 2008 | Thought Leadership
Are you in the Customer Experience game? Are you looking for new ideas? Maybe some advice? Do you want to meet people in a similar position? And maybe have a laugh at the same time? Well, if so, I hope this blog is for you. A bit of boring background… I am passionate...
by Colin Shaw | Jul 16, 2008 | Customer Behaviour
Nielsen have got a great write up of how Measuring the Buying Brain can aid organisations in shaping experiences to maximize their chances with customers. Author: Colin Shaw Nielsen have got a great write up of how Measuring the Buying Brain can aid organisations in...
