CMO’s say one thing, and do another

If you read the predictions of the most important areas an organisation seems to focus on in 2009 a common theme is Customer retention. No surprise really in a down turn. What does astonish me is the lack of connection that is made between Customer Retention and...

My wife is like an American Airline

My wife, Lorraine, has a reputation with our friends for always being late. It is not that she does this intentionally, but to be honest she is a little disorganized and easily distracted. An hour before we are going out she will start to do something that will “will...

Making an impression in 120 milliseconds

I recently read this article in Science Daily. In essence it talks about the fact that we sometimes don’t realize why we are feeling some emotion. I wrote a blog recently on, which outline the process our body and brain goes through to evoke an emotion. If we...

A good initiative from Amazon!

My daughter Abbie is at Leeds University in England. She is making me very environmentally conscious and I now find myself say “no I won’t have a bag” in the supermarket, which is a significant shift to where I was 12 months ago. Back then I wouldn’t have given it a...